Ryan Johnston, the CEO of newsletter company 6AM, answered questions about its new business newsletter.
Here’s an excerpt:
What problem does your product solve?
Talking about business together | Our daily newsletter has proven product-market fit, and along the way, we’ve honed our core value proposition: delivering everything you need to make the most of the city you call home. We source from traditional media, influencers, and companies — creating a community engaging with the news together.
Like MKTtoday, BizBrief will center on strong reader and company participation, including press releases, thought leadership, polls, podcasts, job and commercial real estate listings, M&A activity, profiles, stats, and more.
How will BizBrief differ from all the other local business newsletters?
Aggregation | BizBrief will follow the same approach — aggregating, curating, narrating, and highlighting the most important business news from across the local business landscape. The goal: to help local businesses and the professionals who work in them thrive.
Who will read BizBrief, and how does it fit with MKTtoday?
Built-in audience | While MKTtoday is lifestyle-first, these readers are also business professionals, with 44% reporting that they are decision-makers. BizBrief will be an additive to our current MKTtoday audience, giving readers flexibility: they can opt out of BizBrief and keep MKTtoday, or subscribe solely to BizBrief if they prefer.
Read more here.
