The strategy behind Sherwood news

Sherwood Media

Bron Maher of Press Gazette looks at Sherwood News and its strategy.

Maher writes, “Robinhood’s core service is an app that allows users to easily trade stocks, something which brought it to wider attention during the retail trading boom of the early Covid era and the widely-publicised growth in meme stocks.

“And although Sherwood News is written with Robinhood users in mind, the publication’s editor-in-chief and president, Verge co-founder Joshua Topolsky, told Press Gazette that it had a broader eye on ‘an entire spectrum of younger, very savvy, very online audiences that are very interested in how money moves in the world.’

“In an Axios write-up of Sherwood’s launch, reporter Sara Fischer compared the new outlet to Bloomberg Media, which grew out of an information service for the finance industry (and which Topolsky used to work at as chief digital officer).

“Asked about the comparison, Topolsky said he thought the audience around which Robinhood had built its business did not yet have a news source suited for its needs ‘and I think that’s Sherwood’s opportunity.'”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.