The Economist plans to introduce a new subscription tier this Thursday called Economist Podcasts+ for $4.90 monthly, the Economist president Bob Cohn told Axios reporter Sara Fischer.
Fischer reports, “Audio has become the Economist’s fastest-growing platform for audience growth. Executives believe that momentum can be harnessed to bolster subscriptions, which serve as the company’s main source of revenue.
“Details: The Podcasts+ tier will give subscribers exclusive access to all of the Economist’s current and new podcasts, beginning in mid-October.
- Current subscribers to The Economist will get access to Economist Podcasts+ at no additional cost.
- Nonsubscribers who wish to subscribe to the new podcast tier will have the opportunity to begin preordering their subscriptions at a 50% discount from the annual rate of $49 beginning this Thursday until launch.”
Read more here.
