TechCrunch plans to wind down paid subscription product TC+ as it refocuses its coverage around the investors, founders and startups of Silicon Valley, reports Mark Stenberg of Adweek.
Stenberg writes, “TechCrunch first launched its subscription product, then called ExtraCrunch, in 2019, before rebranding it to TC+ in 2021.
“The decision to sunset TC+ follows on the heels of a broader trend in the subscriptions space, as shifting economic conditions have prompted publishers to reevaluate how they balance advertising and reader revenue initiatives.”
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