Tech show TBPN wants to win an Emmy

TBPN, the tech podcast that OpenAI acquired last month, plans to put up billboards across Los Angeles next month with ads campaigning to win an Emmy Award in the emerging media category, reports Todd Spangler of Variety.

Spangler writes, “Starting May 4, TBPN will launch a series of out-of-home ads in L.A. with AdQuick. The ads will roll out across ‘prime L.A. real estate,’ per AdQuick, including on Sunset Boulevard, Hollywood, Mid-Wilshire and Santa Monica and Vine. The idea is to highlight how podcasts — and TBPN specifically — are evolving into ‘full-scale cultural ecosystems,’ according to AdQuick.

“The partnership is a kind of full-circle moment: AdQuick was TBPN’s second-ever sponsor, and now the two are teaming up to promote the brand to Emmys voters.

“‘AdQuick has been a day-one partner of TBPN, so partnering with them on our FYC campaign across Hollywood was a no-brainer,’ said Dylan Abruscato, president of TBPN. ‘We’re building something at the intersection of interactive, internet-native content and Hollywood tradition, and it’s exciting to see the Emmys recognize emerging media programs like ours as television continues to evolve.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.