TBPN, the tech podcast that OpenAI acquired last month, plans to put up billboards across Los Angeles next month with ads campaigning to win an Emmy Award in the emerging media category, reports Todd Spangler of Variety.
Spangler writes, “Starting May 4, TBPN will launch a series of out-of-home ads in L.A. with AdQuick. The ads will roll out across ‘prime L.A. real estate,’ per AdQuick, including on Sunset Boulevard, Hollywood, Mid-Wilshire and Santa Monica and Vine. The idea is to highlight how podcasts — and TBPN specifically — are evolving into ‘full-scale cultural ecosystems,’ according to AdQuick.
“The partnership is a kind of full-circle moment: AdQuick was TBPN’s second-ever sponsor, and now the two are teaming up to promote the brand to Emmys voters.
“‘AdQuick has been a day-one partner of TBPN, so partnering with them on our FYC campaign across Hollywood was a no-brainer,’ said Dylan Abruscato, president of TBPN. ‘We’re building something at the intersection of interactive, internet-native content and Hollywood tradition, and it’s exciting to see the Emmys recognize emerging media programs like ours as television continues to evolve.'”
Read more here.
