Rick Berke, the executive editor of health care industry news site STAT News, writes about its new look.
Berke writes, “We also had outgrown our homepage, which a large proportion of STAT readers visit every day. With the refresh, we showcase more of our authoritative, provocative reporting, but also more of what we do at STAT beyond that — from events to opinion essays to newsletters to multimedia.
“‘The goal of the redesign was to create a sleek and sophisticated aesthetic that emulates the quality of our journalism and the rigor of the STAT brand,’ explained Jen Keefe, STAT’s director of design and visual strategy. ‘Using a minimalistic design style, ample white space, and clear visual hierarchy, that clean, polished look is achieved while also providing an appealing and enjoyable experience for our readers.’
“We are so passionate about how we package our journalism because we care so much about it.”
Read more here.
