Sergeant, founder of Euromoney, dies at 100

Sir Patrick Sergeant, the founder of Euromoney and legendary figure of financial journalism, died on Sept. 18 at the age of 100.

A Telegraph story states, “When the Mail’s proprietor, the second Viscount Rothermere, complained in 1966 that the City desk looked overstaffed, Sergeant came up with a new source of advertising revenues by introducing Money Mail, a ‘family finance’ page. And in 1969 he proposed an even bolder money-spinner in Euromoney, a subscription-only magazine aimed at the practitioners of the rapidly growing international capital markets.

“With Rothermere’s backing, just £6,200 of seed capital, and Christopher Fildes (later a distinguished Daily Telegraph columnist) as its first editor, Euromoney began life in a corner of the Mail’s City office.

“By judicious flattery of the leading players of the Eurobond market, by making itself a journal of record for their deals, and by attracting acres of ‘tombstone’ (bond-issue announcement) advertising, it grew into a spectacular financial success.”

Read more here.