Fischer reports, “Reuters has had an editorial presence in the Middle East since 1866, but it hasn’t fully leveraged its editorial track record there to build out its business catered to professional audiences.
“London said the company plans to expand its new subscription offering to the region with its Arabic website. The new site and event will drive incremental advertising and sponsorship opportunities.
“Zoom in: London hopes that Reuters NEXT in Abu Dhabi, which is invitation-only, will serve as a regional hub for the most senior business leaders in the world to secure and develop business in the region.”
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