Sara Fischer and Kerry Flynn of Axios report, “Redbrick is buying Quartz as part of an effort to scale publishing sites using tech from its other portfolio companies, a similar model to that used by Recurrent Ventures, The Arena Group and others. In 2024, Redbrick launched Digital Entrepreneur, a biweekly interactive magazine.
“Quartz will serve as Redbrick’s ‘foundation for expanding into next-generation media strategies,’ the company said in a statement on Friday.
“Redbrick said it will integrate Paved, a newsletter advertising platform it acquired last month, with Quartz to better monetize Quartz’s newsletter subscription base ‘of more than one million opt-in members.'”
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