Ottawa Biz Journal launching group subscription

Michael Curran, the publisher of the Ottawa Business Journal, writes about its new group subscription plan.

Curran writes, “Under development for months, OBJ Insider for Groups has two distinct features. First, it provides a price discount of up to 20 per cent for organizations to sign up groups of people. (The discount starts at two or more subscribers.) Second, it’s self-administered, allowing organizations to add or remove users on a monthly basis.

“OBJ Insider for Groups is extremely important because it allows us to accelerate our subscriber base.

“Every day, I believe OBJ demonstrates its value by providing unique local business journalism that you won’t find anywhere else. There is an interesting value proposition for business journalism, if you compare it to something like political or sports news. Business journalism can build context for important decisions and sometimes even become an actionable business opportunity.

“To me, there is a business case to invest in OBJ Insider for Groups.

“If you join, don’t do it for sympathy. Do it for value. And know that your spend is also an investment in local journalism.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.