New business publication launches in Colorado

A new business journal — Jeffco Legends — plans to spotlight the business goings-on of Jefferson County, Colorado using data.

Jeffco Legends will focus on telling stories with data — building and maintaining a database of local businesses, executives and real estate transactions and publishing data in list, chart and map formats.

Boots-on-the-ground original reporting will begin in phase two of the roll-out.

The owners, Dan Feiveson and Doug Hopley, have operated Lakewood, Colo.-based company Legendary Data since 2011 — a software company serving, primarily, business journals, including those run by American City Business Journals, BridgeTower Media and Crain Communications.

Feiveson and Hopley say the publication will link local business data with headlines, profiles and rankings to form a different kind of news-delivery vehicle. Annual subscription revenue, not ad sales, will support the site’s small news team, which will consist of a part-time researcher, part-time editor, one reporter and a team in India.

“I have worked with and for business journals my entire career,” said Feiveson, who got started in the late ’90s as a business reporter in Northern Colorado before quickly pivoting to software engineering. “I would for sure be out of my depth trying to build a traditional print product. But I know business data and hope that by leaning into the data side of publishing we can develop something new and of value to our readers.”

Jefferson County is west of Denver. The county seat is Golden.