Morning Brew’s main newsletter hits 4 million subscribers

The daily Morning Brew newsletter has topped 4 million subscribers after racing by 3 million just months ago, reports Alex Sherman of CNBC.

Sherman writes, “Riding its popularity, Morning Brew now has more than 230 employees creating newsletters for retail, marketing, HR and emerging tech. Rief, 27, and co-founder Alex Lieberman, 28, are pushing into podcasts and YouTube shows to extend the brand.

“Morning Brew generated about $50 million in sales in 2021, Rief said, more than doubling 2020′s $20 million annual revenue. Almost all revenue came from advertising, including ads within the newsletter. The company has been profitable since its inception, with current margins ‘in the double digits,’ said Rief.

“‘We want to make business news more enjoyable to read,’ Rief said. ‘We view our competition as everybody and nobody. It’s an attention economy, so we are competing with everyone. But in terms of direct competitors, we don’t have one.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.