Morning Brew’s B2B email newsletters hit 1 million subscribers

Morning Brew, the media company known for its daily Morning Brew business email catered to millennials, now has over 1 million email sign-ups across its five B2B verticals, reports Sara Fischer of Axios.

Fischer reports, “The company is doubling down on its B2B business and plans to host its first-ever awards presentation, the “Go-Getter Awards,” on Oct. 14 for its two fastest-growing B2B verticals: marketing and retail.

“The awards will recognize individuals ages 18–30 who are in the early stages of their careers in the retail and marketing industries.

“By the numbers: Newsletter subscriber totals (free email sign-ups):

Morning Brew: 4 million
Marketing Brew: 250,000
Retail Brew: 180,000

“The big picture: The awards push isn’t meant to be a meaningful revenue driver (submissions are free), but it’s a way to cultivate more professional communities around its coverage areas, executives tell Axios.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.