Jackson writes, “Often, using examples that resonate with readers helps them understand your message and keeps them engaged in what you have to say.
“If you’re discussing inflation, you can talk about how rising costs can affect food, rent and gas — which are daily essentials for everyone — or how price hikes may increase financial stress, making it difficult to keep up with student loans or have extra cash for family vacations.
“The same applies when you’re talking about the stock market and investing, Cheung said.
“‘I can’t just say, ‘The stock market tanked and the Dow dropped by 1,000 points today,’’ he said. ‘Most people don’t know the Dow Jones Industrial Average, [but many] people have money that’s in a retirement account that might be invested in the stock market. So I say it just like that: ‘Hey, the stock market is down today. That might be a little scary for your 401k, but don’t panic, because the stock market moves up and down every single day.’”
Read more here.
Dow Jones & Co., the parent of The Wall Street Journal, Barron's, MarketWatch.com and Investor's…
The Wall Street Journal is seeking a White House reporter in Washington, DC, to break…
Ben Pershing, the politics editor of The Wall Street Journal, is leaving the news organization.…
New York Times executive editor Joe Kahn sent out the following on Friday: A January 2010 front…
Brent Jones, the senior vice president of training, culture and community at Dow Jones, is…
The Wall Street Journal is looking for an editor to lead its coverage of logistics…