Making business news accessible to a wider audience

Ritika Gupta, the BBC’s North American business correspondent, was interviewed by Global Woman magazine about her career.

Here is an excerpt:

With economic uncertainty becoming a recurring theme, how do you ensure that your reporting not only informs but also engages viewers who may not have a deep background in business?

I have always been passionate about making finance and business news accessible to a wide audience.
There is a lot to be said about the democratisation of finance and I think the general public is eager to keep apace with business news, as it impacts us all, from the job market to inflation and borrowing costs.

I try to avoid too much financial jargon and explain in simple terms why it matters, as I find that this is the most meaningful storytelling. When reporting, my goal is for the viewer to feel like they have learnt something new or interesting.

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