Edmund Lee of The New York Times interviewed Jessica Lessin of The Information about how her technology publication differs from The Wall Street Journal.
Here is an excerpt:
Are legacy newsrooms too focused on the old model?
I do think that many of the large media organizations haven’t gotten the memo fully. I mean, it’s fascinating to watch The Wall Street Journal integrate its tech coverage with its media coverage.
You’re talking about how The Journal recently cut some tech reporters and combined it with the media team.
Yeah. Of course, it comes in a landscape where there have been a lot of layoffs across different teams and publications and it’s very sad. It’s my alma mater, there are wonderful people there. But what’s so interesting to me is the idea of consolidating different thematic areas.
At The Information, our formula is just very different. It’s going very, very deep into subject matters, into beat reporting. I think the most ambitious, world changing, impactful stories come from gathering string around companies and people and areas of expertise. And I worry, because I see a lot of other newsrooms with very talented reporters put those reporters on very broad and enterprise-like beats. How can we hold companies and leaders accountable without that kind of reporting day in and day out?
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