Media News

Lane of Forbes on the issues with Perplexity’s AI

Randall Lane

Gretchen Peck interviewed Forbes chief  content officer Randall Lane about his concerns with artificial intelligence developer Perplexity and its impact on its content.

Here’s an excerpt:

E&P: Since you published the June 11th column, have you encountered other similar cases of your content appearing in AI-authored articles or search summaries?

Lane: While other AI companies are training their models on our content, the distinction between Perplexity and the other AI models is that Perplexity is not using our content for training. They were essentially taking our content and republishing it almost in its entirety in response to a prompt. The two articles weren’t simply being used as sources. I also think that Perplexity was very aware of our stance on what they had done and that we deemed it morally and ethically wrong, so we have yet to see them republish our content again. I don’t think that’s stopped them from trying the same tactic with other companies. Recently, Condé Nast accused Perplexity of plagiarism and sent the company a cease-and-desist letter. I think we’ll see more news publishers taking a stand against Perplexity as it continues to steal proprietary journalism while testing its summarization product throughout the media industry.

To read more, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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