Gretchen Peck interviewed Forbes chief content officer Randall Lane about his concerns with artificial intelligence developer Perplexity and its impact on its content.
Here’s an excerpt:
E&P: Since you published the June 11th column, have you encountered other similar cases of your content appearing in AI-authored articles or search summaries?
Lane: While other AI companies are training their models on our content, the distinction between Perplexity and the other AI models is that Perplexity is not using our content for training. They were essentially taking our content and republishing it almost in its entirety in response to a prompt. The two articles weren’t simply being used as sources. I also think that Perplexity was very aware of our stance on what they had done and that we deemed it morally and ethically wrong, so we have yet to see them republish our content again. I don’t think that’s stopped them from trying the same tactic with other companies. Recently, Condé Nast accused Perplexity of plagiarism and sent the company a cease-and-desist letter. I think we’ll see more news publishers taking a stand against Perplexity as it continues to steal proprietary journalism while testing its summarization product throughout the media industry.
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