Thomas Bohn of Inman News, a real estate news service, writes about how a real estate leader threatened the news organization.
Bohn writes, “The article was an op-ed we had run the day before, a hard look at how one of the largest players in the industry is perceived by some. It found its mark.
“What happened next is the part worth telling. My editorial team went back through the piece line by line, re-verified the facts, checked the sourcing again, and looked hard at whether the sharper commentary was fair. They corrected only one inaccuracy the company called out, and they concluded the rest of the work held.
“The reason matters. Running a flattering profile of a powerful company is easy and worth nothing. The harder test, the one that shows what a publication is made of, arrives at 7 a.m. when someone important wants a story to disappear.
“Inman does not work for the biggest brokerages, the loudest portal or whoever is writing the largest check this quarter. We work for the agents and brokers who do the job, the people sitting across the table from a buyer or seller, trusting them with the largest financial decision of their life.”
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