Media News

Industry Dive: Executing a simple model well

Jez Walters of Media Makers Meet interviewed Robin Re, senior vice president of marketing at Industry Dive, about the company’s strategy.

Walters writes, “When I put it to Robin that diversification was essential for any growing media business she stopped me in my tracks, ‘I disagree. Industry Dive is a lesson in executing a simple operating model well. We’ve grown intentionally, aware of the risk of jumping too quickly to a new offering.’

“She added, ‘For example, it would be tempting for us to go all-in on events. But we’re really good at growing high-value audiences digitally. And simple doesn’t mean boring – we were named in Fast Company’s most innovative companies list in 2024. As our CEO, Sean Griffey, often says ‘media is an execution game’.’

“Robin also holds the view that to remain competitive in the future, media companies will need to, ‘adopt technologies that will show advertisers the line of ROI from concept through to execution. Impressions, pageviews, clicks and leads are increasingly questioned and being able to offer clients identifiable engagements (in a cookie-light and privacy-heavy world) will be key.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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