Wyles Daniel of Nylon writes about Nicole Lapin, the founder of the Money News Network, a podcast-first operation.
Daniel writes, ” Today, Lapin is the founder of Money News Network, a podcast-first financial media company she built and bootstrapped entirely without outside capital. The network now operates 15 business and finance podcasts that collectively reach millions of listeners each month and have generated more than 100 million downloads across platforms.
“The network’s flagship show, Money Rehab with Nicole Lapin, regularly ranks among the top business podcasts on major audio streaming networks. Its success reflects something the broader media industry is only beginning to fully understand: at a time with so much content, the most valuable resource is trust.
“’These are some of the highest-intent consumers in media,’ Lapin says. ‘Someone listening to a finance podcast isn’t casually scrolling. They’re trying to make decisions that affect the rest of their life.’
“Most media companies still operate on a CPM model, monetizing the audience’s attention with advertising and sponsorships. Money News Network is building something different. MNN built a model that combines traditional media monetization with educational products, investing ecosystems, and long-term financial relationships with the audience through their boutique wealth management offering, Private Wealth Collective. It’s a structure designed around the idea that the most valuable thing a financial media company can offer is to meet its audience where they are.”
Read more here.
