How Heller is remaking Business Insider

Oliver Darcy writes in his Status newsletter about how Business Insider is changing under new editor in chief Jamie Heller.

Darcy writes, “A little more than six months ago, in September, Business Insider’s newsroom received an email from Barbara Peng, the company’s newish chief executive, with a major announcement: Jamie Heller, the veteran Wall Street Journal editor, was taking over as editor in chief. The appointment of an outsider signaled a new era for Business Insider—one in which the buzzy internet-native publication would move to dramatically shore up its journalism as it attempts to convert its readers into paying subscribers.

“Heller, whose background is steeped in traditional business journalism, has quickly put her stamp on the organization, according to more than a half-dozen staffers and others familiar with the internal dynamics of the outlet whom I spoke to Monday.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.