How Harvard Biz Review plans to differentiate itself

Bron Maher of Press Gazette interviewed new Harvard Business Review editor Amy Bernstein and outgoing editor Adi Ignatius on how it plans to differentiate itself.

Maher writes, “One way Harvard Business Review is pursuing growth amid the headwinds is by building out its offering for c-suite readers, which Ignatius will oversee in his new role as editor at large.

“Focusing on executives has become a popular strategy for publishers seeking growth. Semafor, for example, has launched a newsletter it says is exclusively for chief executives of companies with at least $500m annual revenue, while Forbes has built out a series of events and editorial products that give executives a space to network and find professional advice.

“But, Ignatius said, ‘we own the C-suite more than any other publication.’

“He acknowledged ‘it is a crowded space,’ but argued HBR was differentiated by its focus on ‘practical solutions.’

“‘We won’t just say: ‘Oh, wow! Supply chains are really a mess these days.’ We’ll say: ‘Here’s a playbook for managing supply chains in this era of disruption.’”

Read more here.