Andrew Murfett, editor at large at LinkedIn, interviewed Business Insider editor in chief Jamie Heller on the one-year anniversary of her taking the job.
Here is an excerpt:
When I came here on the first day, I talked about three values that I identified as I prepared to join. One is that we’re one newsroom — Business Insider had a lot going on. In its early days, it tried a lot of things, but people did their thing and there wasn’t a ton of collaboration. I mean, it’s a very friendly, nice newsroom, but different groups were doing their thing, and I felt if we’re going to succeed, we needed to be putting our best resources and our best minds on whatever is the topic at hand, and maybe there’s someone in video, maybe there’s someone in ‘Life’ we should be pulling and getting together and working across to whatever was the need of the moment news wise.
Distinguishing coverage was important.One of the great things about Business Insider is you could go and find out about any kind of anything going on. But I didn’t think that was going to be a long term play for us. It’s a nice service for readers, but if you’re going to stand out, you have to do your own distinguishing content. So we’ve been moving people from what we would call a ‘trending beat’ into more of a business beat. We’ve added people and those who had been on business beats [have become] even more specialized. We’ve added coverage of consulting firms, how AI is affecting the legal industry, and defense tech. We have been bolstering some coverage of Wall Street. We are trying to move towards business, to keep fulfilling the move from changing our name from Insider to Business Insider and to distinguish content on our most key subjects.
Read more here.
