Christiana Sciaudone of A Media Operator writes about how Arizent, the parent of American Banker and The Bond Buyer, plans to double its revenue in three years.
Sciaudone writes, “Arizent is niching down into the niche of a niche, and it’s not going to just give readers content anymore.
“‘Our customers need a trusted analysis of the market: what that means for their teams, to make money, save money, avoid risk, grow their careers. That’s the stuff they really pay for,’ Mancini said.
“Arizent thinks it has found an undiscovered segment that it alone can cater to (for now).
“Said Mancini:
“‘There’s industry information, and then there’s role based information. And I think that niche of the niche is where we find the stickiest value, the most community, even when you whether you’re talking about subscriptions or events, if you’re in a room where people are not only the same industry as you, but they’re also in the same role as you, it becomes the sort of tribal experience.'”
Read more here.
