Media News

How Amazon reporter Rosenblatt finds stories

March 4, 2023

Posted by Chris Roush

Robert Azula of the Seattle Times spoke with the paper’s Amazon reporter, Lauren Rosenblatt, about her job.

Here is an excerpt:

Where do you find your story ideas?

A lot of my story ideas stem from the breaking news of the day – like layoffs, new state legislation that impacts how companies post job openings or federal investigations looking at Amazon’s warehouses. Sometimes people contact me after reading one of my stories. So, I get connected with even more people – such as former Amazonians, current employees, activists and researchers – which in turn generates new stories.

I like to explore a part of business I know little about and find new ways to present it to readers, like a new technology or how a new law could impact customers. I also like to look at big trends in tech and labor and find ways to localize the story for Seattle. With Amazon and Microsoft based here, there’s usually a compelling, local angle.

To read more, go here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.