Atlas Obscura has named Louise Story as its new chief executive officer, bringing on the former Wall Street Journal and New York Times executive to shepherd the travel brand through its next phase of product and community expansion, reports Mark Stenberg of Adweek.
Stemberg reports, “Story, who starts April 9, replaces Warren Webster, who left the company in October.
“‘I have been fairly obsessed for the last 15 years with the nexus of content and community, which I think is the future for all content companies,’ said Story. ‘Atlas Obscura has always been focused on both. It’s a place where people can discover wonder and joy, and I’m excited to help more people find amazing things to do in their daily lives and while on vacation.’
“The company is also appointing Sam Wick, most recently head of venture investments at United Talent Agency, to its board of directors. Wick fills a seat previously held by a representative from the crowdsourcing platform OurCrowd, and his appointment is part of a broader effort to round out the board with more strategic leadership.”
Read more here.
