The parent of ETF.com, which provides news about exchange traded funds, has sold a majority stake to two entrepreneurs with a background in the events business.
Terms were not disclosed. ETFS Capital has retained a minority stake.
One of the buyers, Matt Middleton, will become CEO of the company. He is the founder and CEO of Future Proof, an event company focused on the wealth and investment management industry. His track record includes scaling Inside ETFs into a global franchise at Informa and launching Exchange ETF, which he sold after its successful inaugural edition as part of a private equity roll-up.
Current CEO Michael Morelli was hired in January 2022 from SeekingAlpha.com. He led a relaunch in 2023 that resulted in record-breaking ad sales, launching a subscription business in one quarter, and a complete reorganization to improve performance and monetization.
“ETF.com has tremendous potential to become the premier destination for ETF education and community engagement,” said Middleton in a statement. “We’re bringing the creative, attendee-first approach that fueled Future Proof’s success to ETF.com, creating compelling events and networking that will redefine the industry dialogue.”
The other buyer is Anil D. Aggarwal, who founded and led the two largest U.S. fintech events, Money20/20 and Fintech Meetup, which generating over $500 million in enterprise value through multiple successful event exits in the past decade.
