Andrew Edgecliffe-Johnson will write an invitation-only newsletter for chief executives, The CEO Signal, for Semafor, reports Katie Robertson of The New York Times.
Robertson reports, “Mr. Edgecliffe-Johnson, formerly FT’s U.S. news editor, said in an interview that other ‘C.E.O.-branded’ media products were intended for a more junior and more aspirational audience, while his newsletter would be written directly for the top bosses.
“‘I can think of very few better stories than the role of the C.E.O. at this particular moment in history, where the demands on individuals are bigger than ever and they’re more confusing than ever,’ he said.
“Access to the newsletter will include entry to Semafor’s annual business and policy event held in Washington, the World Economy Summit. The product will expand into a podcast, videos and other events.”
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