Economist nearing 1 million digital subscribers

The Economist is nearing 1 million digital subscribers, reports Andrew Kearsley of Press Gazette.

Kearsley reports, “The newest data suggests the magazine is now just under 5,000 digital subscriptions away from the one million total after recording a 14% increase in global digital circulation last year, from 874,802 to 995,228.

“The title account for nearly half of all digital magazine subscriptions audited by ABC in the UK.

“The Economist was an early adopter of digital subscriptions, introducing paywalls that prevented non-subscribers from accessing its archived editorial content in 2009. It reports in its latest ABC audit that its entire digital circulation was made up of paid subscribers.

“The title with the next highest digital edition sales in 2021, according to ABC, was Time Magazine’s EMEA editon with an average of 37,741 sales per week.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.