Tobitt reports, “News and data from Dow Jones publications The Wall Street Journal, Barron’s, Market Watch and Investor’s Business Daily will appear in a customised dashboard, curated by a team of the company’s journalists to include the top stories of the day.
“The launch is the first customised solution built for an enterprise partner by Dow Jones with more expected to follow.
“Dow Jones chief marketing officer Sherry Weiss told Press Gazette the launch is part of an evolution of the publisher’s enterprise subscriptions strategy.
“‘For us, both our direct subscription business and our enterprise subscription business are equally important to achieve our growth aspirations, and frankly to deliver the needs of our customer base, we need both those strategies going forward.'”
Read more here.
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