Dow Jones CEO Latour bullish on subscriptions

Sarah Fischer of Axios interviewed Dow Jones & Co. CEO Almar Latour, who expressed continued optimism about growing subscriptions at its publications, which include The Wall Street Journal, MarketWatch.com, Barron’s and Investor’s Business Daily.

Fischer writes, “While most of WSJ’s subscription growth occurred during 2020 — a critical election year and the onset of the pandemic — Latour isn’t worried about losing momentum, given the opportunity to reach more business professionals globally and with niche products and services.

“‘We really can and will be more globally active even than we are today,’ he said. The company will also double down on offering niche trade news and services, such as energy transition and financial risk analysis.

“Dow Jones, Latour said, has spent ‘well in excess of a billion dollars’ on different data sets and companies related to coverage of energy transition in the past few years, including information services company OPIS and energy pricing and analysis firm Base Chemicals,

“In the past two years, Latour has installed new editors to all of Dow Jones’ consumer news sites, including Emma Tucker, who was named executive editor at WSJ in late 2022.”

Read more here.