Crypto news site The Block rolls out token-based paywall

Cryptocurrency news site The Block is moving parts of its consumer paywall exclusively to a crypto token model, reports Sara Fischer of Axios.

Fischer reports, “It becomes the first newsroom to launch a tokenized paywall within a new industry framework called the Access Protocol, which allows consumers to buy multiple media or creator subscriptions via a uniform set of tokens.

“This is all done in the vein of increasing distribution of our content to more people,” CEO Mike McCaffrey said.
The Block currently has thousands of consumer subscriptions and hundreds of enterprise subscription clients, per McCaffrey. Last year, the company bought out all of its investors.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.