Ethan Alter of Adweek spoke to CNBC’s Jim Cramer and his longtime senior executive producer Regina Gilgan about their future after the network is spun off.
Alter writes, “Cramer and Gilgan confirmed that they’re sticking with the network after it leaves the NBCUniversal News Group family later this year. Along with MSNBC, CNBC is bound for SpinCo—the spin-off company that will house most of NBCU’s cable assets.
“That move has widely been interpreted as NBCU’s attempt to divest itself of an increasingly shaky investment. But where others see a crisis, Cramer sees potential opportunity in CNBC’s SpinCo era.
“‘It’s hard to feel important when you’re with a company where all anyone focuses on is their losses,’ he says. ‘You put out this product, and you know that it’s good for viewers and you’d like to think that you’re making an impact. But if you’re not making an impact for the company that you work for, it becomes a little bit blunted.’
“‘I look at it like a sports team,’ Cramer continues, musing about the possibilities afforded by sticking with SpinCo. ‘I feel like no matter what I did, I couldn’t score a run. Now, suddenly, we can put points on the board. And I’m excited about that.'”
Read more here.
