Lundstrom reports, “The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads’ retail media network and alongside CNET’s tech-review-focused editorial content and measure whether ads seen on either platform drove sales. CNET’s independent product reviews and expert picks will also be placed in Best Buy stores and across its website and application.
“‘[Partnering with CNET] will provide more value and insights to our advertising partners because it allows them to advertise and reach consumers across the shopping journey, including in that early discovery phase when they’re researching products,’ Jennie Weber, Best Buy chief marketing officer, told ADWEEK.
“The deal represents the first time a publisher and retailer have combined data in this way, said independent industry analyst Andrew Lipsman, and it could mark a turning point if more retailers and publishers partner in the coming months.”
Read more here.
The Wall Street Journal is looking for an editor to lead its coverage of logistics…
The Wall Street Journal seeks an enterprising and ambitious reporter to cover the intersection of…
The Wall Street Journal is seeking a reporter in Washington, DC, to chronicle one of…
Reuters has hired Wall Street Journal reporter Anna Hirtenstein. She will start next month. Hirtenstein has…
Caroline Gage, head of the Americas for Bloomberg News, sent the following announcement to staff:…
Forbes senior editor Amy Feldman is now covering health care. She had been covering industrial innovation and…