CNBC to test subscription price increase

CNBC will begin testing a price increase for at least one of those subscriptions next year, reports Sara Guaglione of Digiday.

Guaglione reports, “CNBC has two subscription offerings. Launched in January, Investing Club provides subscribers with access to CNBC host Jim Cramer’s market analysis and research, his charitable trust portfolio, as well as trade alerts and monthly live meetings, for $400 a year. CNBC Pro, on the other hand, debuted roughly a decade ago and provides expanded access to CNBC’s content, including its live TV feed and a subscriber-only newsletter, for $300 a year.

“CNBC will likely begin its subscription price testing in the first quarter of 2023, after the first renewal period for the Investing Club, said Margaret de Luna, gm and svp of CNBC’s direct-to-consumer business. Existing subscribers will be grandfathered in at their current prices, but new subscribers to CNBC Pro could see a yet-to-be-determined price hike.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.