Brian Stelter writes in his “Reliable Sources” newsletter that business news channel CNBC saw a big increase in viewers last week.
Stelter writes, “The viewer impulse to watch business news coverage during a market meltdown is ‘the same basic instinct that attracts onlookers to a car crash.’
“I quoted an investment firm consultant saying that back in 2008. And it’s true again today. CNBC says Thursday (the first big selloff day after Trump’s tariff rollout) was the channel’s highest-rated day since January 2022 among total viewers. ‘CNBC Digital also had its best day for page views since January 2022 and, best day for unique visitors since May 2021,’ according to a spokesperson.
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