CNBC is launching new show called “Leader’s Playbook”

Julia Boorstin

CNBC is launching a new show called “Leader’s Playbook” that will air on Wednesday evenings.

The show, hosted by senior media and technology correspondent Julia Boorstin, will have conversations with top CEOs and business leaders about how they think, navigate crisis, and lead.

It airs at 10 p.m. The first episode ran last week.

Boorstin is based at the network’s Los Angeles bureau. She covers media and tech with a focus on their intersection and technological innovation, and delivers reporting, analysis, and interviews for the network.

Boorstin also leads CNBC’s “Fast Forward,” a franchise focused on where media and tech companies are heading in the future, and the “AI Impact” series, which examines the risks and opportunities in the AI technological race.

Previously, she was part of the ensemble for CNBC’s daily program, “TechCheck,” that ran from April 2021 to February 2023.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.