CNBC is expanding its sports business coverage

CNBC is throwing its weight behind its nascent CNBC Sport brand, bringing its sports business coverage to CNBC TV and live events in a significant way, reports Alex Weprin of The Hollywood Reporter.

Weprin writes, “The company will launch a CNBC Sport weekend show CNBC Sport: On The Record, that features interview with sports business executives and newsmakers, and is planning a series of long-form CNBC Sport-branded productions that explore the intersection of sports and business, with NBA superstar Steph Curry’s off-court endeavors set to be the focus of the first such project.

“‘In an era where everything is time shifted or time delayed, sports is the one sort of appointment type viewing — that and the live market, by the way — so you have to be engaged,’ says Max Meyers, VP & senior executive producer of strategic verticals & audience development, in an interview. ‘And that has inflated the value of these franchises, and there’s a natural scarcity to them as well.'”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.