Media News

Chevron is running a news site in Texas

Molly Taft of Gizmodo reports about how Chevron Corp. is running a news site in Midland County, Texas.

Taft reports, “According to data hidden on the site but provided in the site’s social preview cards, the puppy article is written by Mike Aldax, a man who lives more than 1,000 miles away from Midland. The entire site is bankrolled by oil giant Chevron; since 2014, Aldax, who works at San Francisco-based public relations firm Singer Associates, has also written for a Chevron-funded newspaper in California called the Richmond Standard.

“The new website, called Permian Proud, is another example in a long history of the oil giant using paid media to disseminate its messaging in crucial geographic areas—this time, in the oil-rich Permian Basin in Texas. And Chevron is rolling out its site in one of the most local news-starved regions of a state that has seen one-third of its newspapers close over the past two decades.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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