Taft reports, “According to data hidden on the site but provided in the site’s social preview cards, the puppy article is written by Mike Aldax, a man who lives more than 1,000 miles away from Midland. The entire site is bankrolled by oil giant Chevron; since 2014, Aldax, who works at San Francisco-based public relations firm Singer Associates, has also written for a Chevron-funded newspaper in California called the Richmond Standard.
“The new website, called Permian Proud, is another example in a long history of the oil giant using paid media to disseminate its messaging in crucial geographic areas—this time, in the oil-rich Permian Basin in Texas. And Chevron is rolling out its site in one of the most local news-starved regions of a state that has seen one-third of its newspapers close over the past two decades.”
Read more here.
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