Cheddar struggling to find the right strategy

Cheddar News, which was founded in 2016 and described as business news for millennials, has struggled under owner Altice to find the right strategy to attract viewers, reports Reed Alexander and Elaine Low of Insider.

Alexander and Low report, “Most company sources requested anonymity for fear of reprisal from Altice, but their identities are known to Insider. Collectively, they painted a picture of an organization facing mounting pressures from within, including burnout and attrition, schisms that have pitted staff against management, and ethically questionable journalism practices. Three insiders estimated that the newsroom’s producer head count had shrunk by a third since the start of 2022 because so many people had quit.

“In recent months, Cheddar appears to have embarked upon yet another editorial shift, enlisting two executives from Altice’s News 12 stations to revive the site’s newsgathering values. Some insiders said the frequent seesawing has produced frustration and growing workloads.

“‘I’ve been asked to take on so much that it’s just like I can’t even wrap my head around the job,’ said a current producer.”

Read more here.