Media News

BW editor Stone: Print will make a comeback

Brad Stone

Bloomberg Businessweek editor in chief Brad Stone believes print journalism could make a comeback as the 95-year-old title moved from weekly to monthly circulation this week, reports Dominic Ponsford of Press Gazette.

Ponsford writes, “Print daily newspapers have perhaps a decade left, going on current rates of decline. Does Stone think the Businessweek monthly print edition will outlast them?

“‘Yes, I do. I’m a believer in the leaned-back, distraction-free luxury of print. And I do think that there’s a place for it and maybe even we’ll see a bit of a comeback.

“‘We all know how difficult it is to sit there and read a 4,000 or 5,000-word investigation online, even on a story or a topic we care about. But people say they want that.

“‘You know, we’re living in a chaotic and confusing world where we need more of that kind of storytelling and not less. So I do think there’s a place for print.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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