Media News

BW editor Stone: Print will make a comeback

July 3, 2024

Posted by Chris Roush

Brad Stone

Bloomberg Businessweek editor in chief Brad Stone believes print journalism could make a comeback as the 95-year-old title moved from weekly to monthly circulation this week, reports Dominic Ponsford of Press Gazette.

Ponsford writes, “Print daily newspapers have perhaps a decade left, going on current rates of decline. Does Stone think the Businessweek monthly print edition will outlast them?

“‘Yes, I do. I’m a believer in the leaned-back, distraction-free luxury of print. And I do think that there’s a place for it and maybe even we’ll see a bit of a comeback.

“‘We all know how difficult it is to sit there and read a 4,000 or 5,000-word investigation online, even on a story or a topic we care about. But people say they want that.

“‘You know, we’re living in a chaotic and confusing world where we need more of that kind of storytelling and not less. So I do think there’s a place for print.'”

Read more here.

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