Businesses pay for 75% of FT’s subscriptions

Businesses pay for 75 percent of the subscriptions to the Financial Times, reports Charlotte Tobitt of the Press Gazette.

Tobitt reports, “The B2B division, which formally launched in 2007, makes up three-quarters of the FT’s paying readership and its revenue has grown at an average of more than 10% each year since 2018, according to the company.

“In total across its consumer and B2B divisions the FT has 1.2 million paying readers, more than one million of which are digital.

“The rebrand to FT Professional will see it target growth industries of professional services, law, media and tech alongside its existing core sectors of financial services, banking, government and education.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.