Media News

Business Insider unveils new homepage

January 13, 2025

Posted by Chris Roush

Business Insider CEO Barbara Peng sent out the following on Monday:

Today we officially launched our new Business Insider homepage!

Our homepage is a critical part of our strategy to become the go-to destination for business, tech, and innovation journalism. It’s one of the most powerful tools we have to build and strengthen the daily routine with our most loyal audience. They come to the homepage to find out what’s going on, and we want to keep them coming back again and again.

The redesign is a big step forward. Our new homepage is a reflection of Business Insider — optimistic, bold, and forward-looking. It’s slick, user-friendly, and the images and layout give us the opportunity to better showcase our journalism.

As always, we’ll continue to iterate on the design and layout, measure performance, collect feedback, and get better every day. Work like this will be a focus for Business Insider in 2025.

There was excellent collaboration across the three legs of the stool — product & tech, editorial, and business — to make this happen. A huge thank you to our Chief Subscriptions Officer (and interim head of brand!) Katie Friedman, our Chief Technology Officer Harry Hope, their teams, and all the people who worked together to bring this to life!

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