Business Insider has launched a new audio briefing feature that provides artificial intelligence-generated voice-over summaries of top stories.
The audio briefing feature builds upon and incorporates technology from the company’s AI-powered on-site search launched last year, which the publication says has driven a more than 50% increase in readers clicking through to articles from search.
“Audio adds a new dimension to our journalism that speaks directly to our core ambition of having a deeper relationship with our audience,” said chief technology officer Harry Hope in a statement. “We’re in the early days of a truly transformative period of product innovation, and the possibilities for serving our readers and surfacing our journalism are just beginning to be revealed. We’re all-in.”
The audio briefing allows readers to select topics for a deeper dive or be taken directly into the full story. The launch is part of an iterative approach to product development, and new features and options for personalization will be rolled out in the coming weeks.
The audio briefing follows previous AI-powered launches from Business Insider, including on-site search, a smart paywall, and a SAGA reACT ad targeting tool.
