Business Insider launches ad campaign

Business Insider has launched a new ad campaign that comes on the heels of the company’s return to the Business Insider name and renewed focus on business, technology and innovation.

The campaign includes digital out-of-home advertisements across the Financial District in New York City and a strategic trade campaign and in-house advertisements throughout Business Insider’s website globally.

The campaign features the tagline: Business journalism doesn’t have to be boring. Neither do your ads.

“Everything we do at Business Insider revolves around putting people first, and this is no different,” said chief revenue officer Maggie Milnamow in a statement. “Our person-first approach to connecting brands with our ambitious, optimistic audience really makes a difference and moves the needle.”

The campaign follows a year of innovation. In early 2024, the advertising team unveiled its new AI-powered emotional targeting tool, SÁGA reACT, designed to meaningfully connect brands with what resonates most with readers. Business Insider also launched a smart paywall that reaches engaged readers at the most impactful time.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.