Business Insider CEO Barbara Peng sent out the following to the staff:
Team,
Business Insider is one of the most-cited sources in large language models, but we are often not appropriately credited or compensated by AI companies.
I’m excited to share some excellent news: Business Insider is one of the first publishers to join Microsoft’s new Publisher Content Marketplace pilot program, which will compensate publishers when our trusted journalism is used in its AI-generated results.
This pilot created a framework for a lasting, usage-based partnership between publishers and technology platforms to ensure quality content is credited and rewarded.
Big thank you to Rich Kennedy, Chief Business Development Officer at Business Insider and SVP of U.S. Partnerships at Axel Springer, whose work is helping to define how our independent, must-read journalism can thrive in the AI era.
Barbara
