Media News

Business Insider is tracking staff ChatGPT usage

May 15, 2025

Posted by Chris Roush

Andrew Deck of Nieman Lab writes about how Business Insider is tracking how much its staff is using ChatGPT as a way to increase usage.

Deck writes, “Staffers in the meeting applauded these ‘power users,’ but in private some employees shared concerns about the generative AI push and cracked jokes about the top 10 list. Many also had not realized management was tracking employees’ individual adoption rates of the technology.

“‘We were not previously aware that management was monitoring our members’ ChatGPT usage. We are concerned about this data collection and will be requesting further information,’ said Morgan McFall-Johnsen, vice chair of the Insider Union, which represents over 200 reporters, editors, video producers, and other U.S.-based editorial workers.

“In April, all Business Insider employees were given access to the enterprise version of ChatGPT for the first time. Chats generated on enterprise accounts are not used to train OpenAI’s models and have stronger encryption standards — the enterprise tier also offers up more user analytics.

“Nearly 70% of employees at Business Insider, across all teams, are now ‘using Enterprise ChatGPT regularly,’ according to Howard, who clarified that management can only see ‘general usage stats.’ ‘Our goal is to get to 100% proficiency through training and other resources,’ she said.”

Read more here.

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